The logo for Anubis: Dog of Death went through a few changes before we finally decided on a version we could be content with.
We always wanted the logo to look like a pyramid, but even a simple idea like that can take many forms.
The first change we decided to make was to enlarge the word “Anubis”, to make it stand out more than in the first concept piece.
John used the ‘Mortuary’ font for “Anubis”, and the ‘Crypt Keep’ font for “Dog of Death”, and also added a few swirls for effect.
We went through a few different options for what colors to use on the logo before we decided on green, gold, purple and black.
We also briefly played with the idea of enlarging the top of the pyramid, which I am very glad we decided against.
We had decided not to put an Egyptian mural of Anubis on top of the pyramid, but that had left the space there rather blank, so we placed an ankh symbol there instead.
For ancient Egyptians, the ankh symbolised both mortal existence and the afterlife.
The final change we made was to remove the bright green outline around the word “Anubis”, as it simply looked better without it.